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What should you write in a professional email? and what should your email include for a perfect email marketing campaign? In order to succeed in email marketing, your emails must be branded, must be revised carefully, and checked for any mistake, mistakes in email marketing campaigns can be costly and might affect your reputation either positive or negative, the reason is email campaigns are different than social media campaigns when it’s sent then it’s sent, you can’t pause the campaign to edit something and restart it again. At the end of the day, a well-composed email campaign should provide a clear message with a clear call to action. Okay let’s take it from scratch, you’ve built and grown your email list, selected your niche, wrote your email and now you want to check everything before Sending 1. Email Sender Name and reply-to address Information entered here help your recipient decide whether to open your email or delete it and move on if your name is written as nonmeaningful text, then surely it’s spam it will be deleted before being opened it’s okay to write your company name if you wanted but your name must be present to if it’s a business campaign, it would be better if your email is yourname@yourdomain.com and not just a generic email from Gmail, or yahoo, it leaves a sense of trust at the beginning and gives you your first point 2. Optimize Subject Line Optimizing the subject line and crafting your way to a well-written one deserves an article only by itself. This short phrase that summarizes the reason and purpose of your message is the main reason for getting your email opened. You should highlight the benefit of reading your email and grasp your reader’s attention and open your email. Subject line importance is similar to blog posts title or header, it will make the reader continue to read, or forget it and move on 3. Greeting or intro Whether you are creating a simple plain text email or using a professional email builder like the one we use at Prime Code greetings here acts as an ice breaker, why not include your recipient name or any other personalization data, this can be done in big campaigns using personalization tools in FastDeliver, those are dynamic tags you can add to customize your email, but you must note that this depends on the data you collect about your contacts 4. Email body/message People tend to skip long emails or save them for later, and you know what? this later never comes. So, you ought to keep your paragraphs or sections short, your message must be concise, clear, meaningful, and interesting to your readers, fonts must be clear, not overusing bold nor ultrathin text Use headings, subheadings, and bulleted lists to keep your message clean If it’s a professional email never use Emojis if using graphics, then make sure images are relevant and correctly sized if it doesn’t serve your message then don’t include it, also use alternate text in case images are not loaded check your grammar carefully, you can use plugins like Grammarly 5. Call to Action (CTA) Every single email should include a CTA if your email doesn’t need a CTA then you probably don’t need to send this email. Whether you want your reader to make a call, make a reservation or click a link to your website or blog, it must be clear to the reader. Consider using a button for your CTA instead of a plain link, it’s proven that clear buttons drive more clicks than plain text links 6. Footer Your footer must be the same in all your emails, including a “thank you” sentence, your Name, Title, and all your contact information. It must be ridiculously easy for your readers to contact you If you are cold emailing, you must add clear instructions to unsubscribe according to the Can-Spam Act of 2003. Email service providers like FastDeliver will add this option for you. Your emails might get a big negative hit if you don’t use an unsubscribe button, so make sure it’s clear and working before you send your campaigns 7. Check your email mobile responsiveness Mobile is now the preferred platform for reading emails with more than half of all email opens 60% Mobile Opens No one wants to keep zooming in and out to read an email, they will just skip it or delete it Using a professional email builder like the one at FastDeliver will take care of this work for you 8. Test Email Send yourself a test email before sending campaigns, you can also, send a mini-campaign or internal testing campaign before sending the original one. This helps you revise every step of the previous 7 steps Congrats... we’re done The good news is the more you create and send emails, the easier it will get, you’ll feel more confident If you liked this article, you can subscribe to our newsletter so you get notified when we publish new articles
What should you write in a professional email? and what should your email include for a perfect email marketing campaign?
In order to succeed in email marketing, your emails must be branded, must be revised carefully, and checked for any mistake, mistakes in email marketing campaigns can be costly and might affect your reputation either positive or negative, the reason is email campaigns are different than social media campaigns when it’s sent then it’s sent, you can’t pause the campaign to edit something and restart it again.
At the end of the day, a well-composed email campaign should provide a clear message with a clear call to action.
Okay let’s take it from scratch, you’ve built and grown your email list, selected your niche, wrote your email and now you want to check everything before Sending
Information entered here help your recipient decide whether to open your email or delete it and move on
if your name is written as nonmeaningful text, then surely it’s spam it will be deleted before being opened
it’s okay to write your company name if you wanted but your name must be present to
if it’s a business campaign, it would be better if your email is yourname@yourdomain.com and not just a generic email from Gmail, or yahoo, it leaves a sense of trust at the beginning and gives you your first point
Optimizing the subject line and crafting your way to a well-written one deserves an article only by itself. This short phrase that summarizes the reason and purpose of your message is the main reason for getting your email opened.
You should highlight the benefit of reading your email and grasp your reader’s attention and open your email. Subject line importance is similar to blog posts title or header, it will make the reader continue to read, or forget it and move on
Whether you are creating a simple plain text email or using a professional email builder like the one we use at Prime Code greetings here acts as an ice breaker, why not include your recipient name or any other personalization data, this can be done in big campaigns using personalization tools in FastDeliver, those are dynamic tags you can add to customize your email, but you must note that this depends on the data you collect about your contacts
People tend to skip long emails or save them for later, and you know what? this later never comes. So, you ought to keep your paragraphs or sections short, your message must be concise, clear, meaningful, and interesting to your readers, fonts must be clear, not overusing bold nor ultrathin text
Use headings, subheadings, and bulleted lists to keep your message clean
If it’s a professional email never use Emojis
if using graphics, then make sure images are relevant and correctly sized if it doesn’t serve your message then don’t include it, also use alternate text in case images are not loaded
check your grammar carefully, you can use plugins like Grammarly
Every single email should include a CTA if your email doesn’t need a CTA then you probably don’t need to send this email.
Whether you want your reader to make a call, make a reservation or click a link to your website or blog, it must be clear to the reader. Consider using a button for your CTA instead of a plain link, it’s proven that clear buttons drive more clicks than plain text links
Your footer must be the same in all your emails, including a “thank you” sentence, your Name, Title, and all your contact information. It must be ridiculously easy for your readers to contact you
If you are cold emailing, you must add clear instructions to unsubscribe according to the Can-Spam Act of 2003. Email service providers like FastDeliver will add this option for you. Your emails might get a big negative hit if you don’t use an unsubscribe button, so make sure it’s clear and working before you send your campaigns
Mobile is now the preferred platform for reading emails with more than half of all email opens
60% Mobile Opens
No one wants to keep zooming in and out to read an email, they will just skip it or delete it
Using a professional email builder like the one at FastDeliver will take care of this work for you
Send yourself a test email before sending campaigns, you can also, send a mini-campaign or internal testing campaign before sending the original one. This helps you revise every step of the previous 7 steps Congrats... we’re done
The good news is the more you create and send emails, the easier it will get, you’ll feel more confident
If you liked this article, you can subscribe to our newsletter so you get notified when we publish new articles
PrimeCode founder, FastDeliver founder, addicted to learning, building and developing apps, chess, soccer, and family time.
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