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Experts say that not including a subject line is one of the biggest mistakes you can make. The subject line often determines whether an email gets opened or not and how the reader reacts. An email with a blank subject line will likely get deleted, lost, or immediately irritate the recipient, who is forced to open the email to figure out what it's about. And that’s why almost all articles about subject line optimization tips or articles about how to write a subject line start with: ”write the subject line first” and that’s also why we at FastDeliver give the user ability to write the subject line and preview text before even starting to write the email N.B: Preview text is the text shown after the subject line in emails list to the recipients So, what decides the quality of the subject line? Simply, these tactics Benefit Curiosity FOMO (fear of missing out) Power words Exclusivity Lowered risk Apply these simple tactics in writing your subject line and your open rates will be boosted. Let’s break them to know more about every tactic Benefit If your recipients see there will be any benefit for them, they will immediately open your email, there arises also the importance of building an accurate email list not just purchasing it, so you can detect what interests them Examples of benefit words: Drive traffic Boost sales Improve at work profit Curiosity Humans tend to reveal any unknown – we don’t like having gaps in our knowledge. You can leverage this desire for revealing the unknown by leaving your subject line open-ended so subscribers will be curious and leaving the subscribers no choice other than to open your email if they are interested and aroused by your mystery topic You can make recipients curious by asking questions, promising something interesting, or simply saying something that sounds strange or unusual. A good way to create curiosity is to use these formulas: - “[Number of ways] + [Pain points your product solves] that you should avoid” - “[Number] + [Tips/Strategies/Hacks] to [Achieve your goal]” Examples of curiosity words: Mystery Unknown habits How I reached _________ A surprise Gift Fear of missing out (FOMO) A Purely psychological tactic that’s very hard to resist is the FOMO, FOMO can be used in the subject line to drive feeling like scarcity and urgency Examples of FOMO words: Expiring offers Missing out One day only Ends by midnight limited Power words If you understand your recipient’s needs, you should know their biggest pain points. Use those pain points, convert them to power words that solve their problem, and reinforce their business/personal position or situation to get subscribers to open your emails. Examples of Power words: Premier Complete Bonus Profit Growth hacks promote Exclusivity The psychology of exclusivity is a powerful thing. When people feel like they're on the inside, it gives them a sense of belonging that could build loyalty and compel them to convert better on your emails. The right phrasing can make your recipients feel special -- and the effect can be magical. Examples of Exclusivity words: VIP Only Exclusive before anybody else Competitive Only to subscribers Insiders requests Private Invitation Lowered Risk No one wants to risk dealing with you, especially if you are cold mailing them to sell a product or service. They will want to lower the risk if trying something new, they wouldn’t risk buying an item if it’s not tested or not guaranteed. So you must make sure to lower this risk for them if it’s cold mailing they might not believe you at the beginning but this will help to lower the risk Examples of Lowered risk words: Certified Refundable Free trial Guaranteed Money-back guarantee Tested Secure reliable So, the trick is that you don’t just use one of them, everyone can do this, but rather use a combination of two or the three or even more of them and the more you apply the more quality is your subject line. Now let’s take some sample subject lines and analyze them How I got 7,068 Subscribers in 57 days Tactic: Benefit, Power, Curiosity Grow your business with these simple tactics Tactic: Benefit, Curiosity [Weekend Only] 30% discount on all gifts Tactic: Benefit, Power, FOMO Be the first to apply these new tactics to increase your YouTube channel views Tactic: Benefit, Power, Curiosity, Exclusivity Purchase now to get 30 days money-back guarantee Tactic: Benefit, FOMO, lowered risk Get an offer now before it’s gone Tactic: FOMO, Exclusivity Amazing added value to your business Tactic: Benefit, Curiosity Guaranteed 674+ leads for you Tactic: Benefit, Lowered Risk Double your video quality using this simple trick Tactic: Benefit, Curiosity There are a lot of sample email subject lines to show and analyze, they are all over the internet, but if you focus a little bit, you will find that the best subject lines with the most open rates are following this strategy. 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Experts say that not including a subject line is one of the biggest mistakes you can make. The subject line often determines whether an email gets opened or not and how the reader reacts. An email with a blank subject line will likely get deleted, lost, or immediately irritate the recipient, who is forced to open the email to figure out what it's about.
And that’s why almost all articles about subject line optimization tips or articles about how to write a subject line start with: ”write the subject line first” and that’s also why we at FastDeliver give the user ability to write the subject line and preview text before even starting to write the email N.B: Preview text is the text shown after the subject line in emails list to the recipients
So, what decides the quality of the subject line? Simply, these tactics
Apply these simple tactics in writing your subject line and your open rates will be boosted. Let’s break them to know more about every tactic
If your recipients see there will be any benefit for them, they will immediately open your email, there arises also the importance of building an accurate email list not just purchasing it, so you can detect what interests them Examples of benefit words:
Humans tend to reveal any unknown – we don’t like having gaps in our knowledge. You can leverage this desire for revealing the unknown by leaving your subject line open-ended so subscribers will be curious and leaving the subscribers no choice other than to open your email if they are interested and aroused by your mystery topic
You can make recipients curious by asking questions, promising something interesting, or simply saying something that sounds strange or unusual. A good way to create curiosity is to use these formulas: - “[Number of ways] + [Pain points your product solves] that you should avoid” - “[Number] + [Tips/Strategies/Hacks] to [Achieve your goal]” Examples of curiosity words:
A Purely psychological tactic that’s very hard to resist is the FOMO, FOMO can be used in the subject line to drive feeling like scarcity and urgency Examples of FOMO words:
If you understand your recipient’s needs, you should know their biggest pain points. Use those pain points, convert them to power words that solve their problem, and reinforce their business/personal position or situation to get subscribers to open your emails. Examples of Power words:
The psychology of exclusivity is a powerful thing. When people feel like they're on the inside, it gives them a sense of belonging that could build loyalty and compel them to convert better on your emails. The right phrasing can make your recipients feel special -- and the effect can be magical. Examples of Exclusivity words:
No one wants to risk dealing with you, especially if you are cold mailing them to sell a product or service. They will want to lower the risk if trying something new, they wouldn’t risk buying an item if it’s not tested or not guaranteed. So you must make sure to lower this risk for them if it’s cold mailing they might not believe you at the beginning but this will help to lower the risk Examples of Lowered risk words:
So, the trick is that you don’t just use one of them, everyone can do this, but rather use a combination of two or the three or even more of them and the more you apply the more quality is your subject line. Now let’s take some sample subject lines and analyze them
There are a lot of sample email subject lines to show and analyze, they are all over the internet, but if you focus a little bit, you will find that the best subject lines with the most open rates are following this strategy. If you like this article, you can subscribe to our newsletter so you get notified when we publish new articles
PrimeCode founder, FastDeliver founder, addicted to learning, building and developing apps, chess, soccer, and family time.
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